YOASOBI’s Song “Idol” Is Popular Now!

The number one anime of the year is definitely “OSHI NO KO”. Particularly well received is the opening theme. It is a song by YOASOBI called “Idol,” which has received more than 240 million views on YouTube. This song became the first ever Japanese-language song to reach No. 1 on Billboard Global Excl. US in June.

Experts explain that the secret to this popularity lies in “User Generated Content (UGC).” UGC is a general review of user-generated content, usually reviews and quotes posted on social media. People from all over the world post Tried Dancing using this song “Idol”.

The problem with UGC is that a lot of it consists of user-created derivative works. It is, in other words, illegal plagiarism. On the other hand, it is also true that UGC raises customer awareness of the product. There have been methods investigated to allow users to use the product for Tried Singing or Dancing without infringing copyrights.

YOASOBI, the creator of the song, used a service that handles licensing agreements on their behalf and made the sound of only the performance portion, excluding the singing voice, available to the public. As a result, fans can now legally post UGC along with their own creations, such as singing, dancing, animation, and painting, without the permission of the creator.

Nothing excites and gratifies fans more than seeing artists publicly endorse the expansion of their work through collaborations with fans.

Summer Vacation Begins! What To See at The Cinema?Prev

The Oldest Fireworks Festival: Should I Go?Next

Related post

  1. Entertainment

    Summer Vacation Begins! What To See at The Cinema?

    Many children under high school age begin their summer vacation today! The travel and entertainment industries are in the midst of the vacation sales …

  2. Entertainment

    Leiji Matsumoto, Creator of “Space Battleship Yamato”, Dies

    Manga artist Leiji Matsumoto died on February 13 at the age of 85. He was known for his works like "Space Battleship Yamato" and "Galaxy Express 999."…

  3. Japanese actors on screen with Japanese subtitles


    Subtitles on the Movie’s Native Language Scenes!

    A woman with hearing impairment always watched movies with foreign language subtitles. This is because the dialogue is displayed on the screen as te…

  4. Entertainment

    Yayoi Kusama’s Humanoid Appears at the Louis Vuitton Omotesando Store

    Louis Vuitton presented a collaborative collection with artist Yayoi Kusama on January 1 of this year. Yayoi Kusama is a 93-year-old Japanese contempo…

  5. Entertainment

    JIMMY CHOO Announces “Sailor Moon” Collaboration

    A collaboration with JIMMY CHOO was revealed as one of the projects to mark the 30th anniversary of the "Pretty Guardian Sailor Moon" serialization. T…

  6. Entertainment


    To coincide with the resumption of the serialization of the popular manga "Hunter x Hunter," I went to the exhibition of original drawings by the cr…