Today is Pocky Day

Pocky is a snack that stick-shaped cookie coated with chocolate. Glico, snack food manufacturing company in Osaka, named November 11 “Pocky Day” for its product. This is because the stick-shaped snacks look 1111 when put them in a row horizontally. The day it was established was November 11, 1999 (“Heisei 11” in the Japanese calendar), the very day that six 1s were lined up in a row.

Seasonal events are always set up as opportunities for companies to do business. The custom of giving chocolate for Valentine’s Day in Japan also spread when the founder of a confectionery company in Hyogo Prefecture advertised in 1936.

Pocky Day is also an artificial but playful event. I have a memory of this day. This time in November, during my senior year of high school, I was studying hard for the college entrance exam the following year. While studying hard every day, I received a Pocky from a friend. On the outside box of the snack, “Eat with me during break time!” was written on the box. I was very encouraged. The same is still the case today, with these snacks being handed out at company workplaces with a message attached as a small token of the other person’s labor. The outer box of Pocky at this time of year has a blank space on it on which you can write a message.

The theme of Pocky is “Share happiness!.” Pocky sells 500 million boxes a year in 30 countries around the world.

Takuya Kimura’s participation in the event brought 460,000 people to a city with a population of 400,000.Prev

Have you ever seen cherry blossoms in the fall?Next

Related post

  1. Events

    Ghibli Park Is Open!

    On November 1, Ghibli Park, a park themed around the world of Studio Ghibli's works, opened in Aichi Prefecture.Studio Ghibli is Japan's pre…

  2. Events

    Have you ever seen cherry blossoms in the fall?

    Have you ever seen cherry blossoms in the fall? Cherry trees are deciduous, so their leaves turn red around November and gradually fall off toward win…

  3. Events

    Takuya Kimura’s participation in the event brought 460,000 people to a city with a population of 400,000.

    On November 6, actor Takuya Kimura appeared at the "Gifu Nobunaga Festival" held in Gifu City, Gifu Prefecture. This is an event in which groups of …

  4. Events

    The History of Cross-Dressing in Japan

    Cross-dressing is when a man dresses as a woman and a woman dresses as a man. It is also an attempt to transcend biological gender through the power…

  5. Events

    Japan defeats Spain in the World Cup!

    Japan's national soccer team beat the mighty Spain 2-1 to advance to the World Cup Final Tournament! I'm soooo glad!Japan achieved the incredible fe…

  6. Events

    First astronomical show in 442 years

    Tonight, if weather permits, a "total lunar eclipse" will be visible throughout Japan. This time, "Uranus eclipse" will also be seen at the same tim…